Traffic
Paid and organic channels designed around the audience and economics.
MetaGoogleLinkedInSEO
Marketing leadership · Strategy + execution
I build data-driven marketing systems that scale businesses.
10+ years building growth engines across professional services, financial services, B2B, communications and entrepreneurship — from strategy and acquisition to the systems that turn demand into revenue.
Strategy Systems Results
Performance snapshot
Building the full picture
Building the full picture
10+
Years in marketing
25%
Qualified lead growth
30%
Organic traffic growth
$3.5M+
Paid media managed
Across strategy, execution and measurement
The difference
See the whole funnel.
See the whole funnel.
Not just the channel.
My work sits at the intersection of strategy, acquisition, technology and conversion — connecting the pieces so marketing compounds instead of constantly starting over.
+25%
Qualified lead generation
−25%
Customer acquisition cost
+40%
Social engagement
+20%
Email open rates
How I work
I build marketing systems.
Traffic is only the beginning. I connect acquisition, qualification, CRM, automation, attribution and conversion into a system the business can actually operate.
Capture
Landing experiences and qualification paths that turn attention into usable demand.
TypeformCalendlyWordPress
CRM
Leads move into structured pipelines with the information teams need to act.
GoHighLevelActiveCampaignHubSpot
Automation
Follow-up, routing and handoffs happen consistently without constant manual work.
ZapierEmailWorkflows
Attribution
Performance data feeds decisions on spend, conversion and the next move.
HYROSTableauPower BI
Client & employer perspectives
Strategy. Execution. Partnership.
“Zain connects marketing strategy to the work that moves a business forward. He brings a clear view of acquisition, brand and performance, then turns that direction into campaigns and systems a team can execute.”
“Zain understands how every part of the marketing funnel needs to work together. From digital acquisition and content to CRM and automation, he approaches marketing with a strong sense of business priorities and a commitment to execution.”
“Zain brings a thoughtful, analytical approach to digital marketing and communication. He connects the audience, the message and the path to action, with a focus on making complex offerings clear and relevant.”
Selected work
Strategy with receipts.
A few examples of the businesses, systems and campaigns I've helped build, grow and optimize.
Professional services · Marketing leadership
Shah & Associates CPAs
Own the marketing function for a professional services firm, spanning demand generation, paid media, SEO, content, CRM, automation, email and the full acquisition funnel.
Visit websiteSee the system
Meta Ads, Google Ads, ActiveCampaign, GoHighLevel, HYROS and Calendly support acquisition, follow-up and measurement.
01 / ACQUISITION + SYSTEMS
+25%Qualified leads
+30%Organic traffic
+40%Social engagement
+12%Email conversions
+15%Client inquiries
B2B · Growth systems · Family business
From referrals to a repeatable acquisition system.
Atlantis Logistics historically relied on referrals, relationships, government contracts and traditional B2B acquisition. I helped build its website, lead forms, CRM, qualification and Calendly flow, quoting process, prospect follow-up, email, paid acquisition and attribution infrastructure.
Visit website+35%Lead volume
~35%Conversion rate improvement
$2M+2026 annual revenue track
After roughly two years of building and refining acquisition infrastructure, Atlantis is tracking toward $2M+ in annual revenue in 2026, compared with approximately $1.2M–$1.3M before the new systems. Business growth reflects multiple factors.
BrightStar Communications
Led marketing strategy and a small team across digital campaigns, acquisition, content and performance optimization.
−25%Acquisition cost
+30%Marketing ROI
+30%Market reach
Additional outcomes
+20% brand awareness, +25% customer engagement, +15% growth across key segments, +15% sales revenue uplift and +40% social interaction.
FVCbank
Owned SEO and lead generation strategy supporting deposits, credit cards and lending products, with automation and reporting infrastructure.
~110New customer relationships
15–20%Conversion improvement
Scope
During an 18-month tenure, work covered SEO, digital campaigns, lead generation, social infrastructure and reporting, with approximately $3K in monthly ad spend.
Wild & Free Marketing
Managed cumulative multi-million-dollar paid media budgets across simultaneous client accounts, owning strategy, optimization and reporting.
$3.5M+Cumulative media spend
100+Top-tier media placements
Scope
Managed 6–7 simultaneous accounts alongside media relations, partnerships, PR and team building.
Strategy is only useful when it ships.
Across sectors, the work connects the right audience, a considered offer, a usable path to action and the measurement to improve it.
10+Years of building
5Featured organizations
Experience
A decade of building.
Progressing from communications and public relations into marketing leadership, growth, digital acquisition and systems.
Assistant Marketing Director
Shah & Associates CPAsSole marketing leader for a professional services firm, owning strategy, budget, acquisition, automation, CRM, SEO, content and performance.
Assistant Marketing Director
BrightStar CommunicationsLed marketing strategy and a team across B2B digital campaigns, acquisition, partnerships and performance optimization.
PR Consultant & Digital Media Ad Specialist
Wild & Free MarketingManaged multi-client paid media portfolios, media relations, partnerships and marketing teams.
Marketing Specialist
FVCbankLed SEO, lead generation, digital campaigns and reporting across financial products.
Field Director / Campaign Strategist
Republican National CommitteeManaged field operations, communications, stakeholder engagement and an approximately $500K field and communications budget. An earlier internship with Congresswoman Barbara Comstock developed into a full-time public affairs role.
Visit website
American University
MA, Public Relations and Strategic Communications
George Mason University
BA, Government and International Politics
Beyond the résumé
I've built businesses, too.
Some of the best marketing lessons come from having real skin in the game.
Atlantis Logistics
I helped move a referral- and contract-driven logistics business toward a more systematic acquisition operation: website, lead capture, CRM, qualification, quoting, follow-up, paid acquisition, analytics and sales process.
The goal was infrastructure that supports acquisition with less day-to-day marketing intervention.
+35%
Lead volume; approximately 35% conversion improvement
Visit website
Tava Fry
Built from zero during COVID with my father in 2021. We developed the concept, secured a lease, hired the team, shaped the menu and operated two locations over approximately 3.5 years.
I built the WordPress site, social presence, Meta and UGC campaigns, direct and OTT marketing, local radio, online ordering funnel and brand. The business was ultimately sold.
3.5×
Return on sale
Visit website
Capabilities
Where strategy meets execution.
From positioning the opportunity to building the engine and reading the signal.
Marketing Strategy
Paid Media
SEO
Content
Brand
Marketing Automation
CRM
Conversion Optimization
Demand Generation
Analytics
Team Leadership
Budget Management
Communications
PR
Growth Marketing
Technology in service of the strategy
The stack, organized by function.
Acquisition
Meta Ads
Google Ads
LinkedIn Ads
SEO
Capture
Typeform
Calendly
WordPress
CRM
GoHighLevel
ActiveCampaign
HubSpot
Salesforce
Pardot
Automation + data
Zapier
Email workflows
HYROS
Tableau
Power BI
Creative + CMS
WordPress
Shopify
Wix
Adobe Creative Suite
Canva
A closer look
See the thinking.
See the thinking.
Explore the results.
Writing and campaign examples that bring the work into focus.
Let's talk
Looking for someone who can set the strategy — and build the machine behind it?
I'm exploring marketing leadership opportunities across marketing, communications, brand strategy and growth.